Almaza
About the project
Almaza is staple Lebanese beer brand with years of legacy. With the launch of their new product: a 25cl beer bottle featuring a convenient twist cap, the client wanted to launch a campaign targeting the young Lebanese generation. The campaign was based on Lebanese insights and scenarios, tapping into the country’s political situation with humor and satire.
This campaign encompassed an array of dynamic mediums to effectively engage target audiences.
Key deliverables included television commercials (TVCs) designed to capture attention during prime viewing hours, strategically placed outdoor billboards featuring both static and animated displays to maximize visibility in high-traffic areas, and compelling digital videos and content tailored for online platforms to resonate with modern consumers. This cohesive approach ensured that the message of Almaza's new product resonated across various channels, leaving a lasting impression and driving excitement among consumers.
Client: Almaza
Year: 2018
